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Although it is better to be guided by the installation options screen since it is more intuitive. For example , if your campaign is intended to get the user to fill out a form to request information about a course, you must work with "Potential customer" So far everything is more or less easy, the complicated part comes in the part of where to put that code , which will depend on the type of action you want the user to do. NEW PAGE OPTION: When performing the action the user must reach a new page. In this case, the parameter of the chosen standard event will be placed just below the </head> tag, that is, the Pixel code will go first, then the closure of the </head> and then the standard event. It will be for example when a form is filled out or a purchase is made that the user is sent to a thank you page. OPTION B ACTION IN CONTEXT: When the objective of performing an action is within a page, for example when it is "Add to cart" .

In this case, the code will have to be placed within the HTML of the button in Special Data question. To verify that the conversions are being carried out, you must use the Chrome extension mentioned in the Pixel installation part, on the pages where the conversion must be carried out, and there you will see the information about what is there. For statistics , within the Facebook Pixel part , you will have the data, but be careful, there you will be adding all the conversions that take place on your website, regardless of whether they come organic or paid. Custom conversions It's about telling Facebook through url rules what the conversion is. For this you have to go to the “ Custom conversions ” part . There you will see all the ones you already have running and the possibility of creating a new one.



At most you can have up to 40 custom conversions . However, if you reach the quota you can delete the ones you are not using. Configuration is easy, you just have to choose the url and the category of the event you are hosting. facebook custom conversion If you have a defined url, I recommend that you work with the "URL is equal to" and paste your url (it is not necessary to put the http) since you will avoid errors regarding "URL contains" of new urls that contain equal parts or some that you are not aware of its existence. To choose the category, you must do the same as in standard events. You can also set a value to the conversion . With the conversions already established, you can carry out the campaign with the objective "Conversions on the website" , choosing the conversion with which you want to optimize the ad. configure conversion campaign Finally, you have already seen that conversion campaigns can be focused on different objectives, but for their results to be optimal, you must first think about who you are looking for, on what device and the barrier to making that conversion .

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