Forum dla kibiców z całej Polski

[rojonirabeya1]

DIA closes a very special 2022 for the company. Although the company has not managed to increase its market share compared to the previous year, it has managed to strengthen its local store model which, they hope, will help it get closer to customers. According to the accounts presented by the company, they have closed 2022 with net sales of 7,286 million euros In Spain they stood at million euros , 1.5% more. A trend that has also been experienced in Spain, which has climbed to 5,317 million euros, which represents 6.3% more. "We have closed a challenging and highly relevant year for DIA in which we have met the objectives set in our roadmap. The boost in sales confirms that the profound redirection of the business begun in 2019 has served to consolidate a model and a proposal of winning value that brings us closer to the end of the company's turnaround process," says Martín Tolcachir , Global CEO of Grupo DIA.

Lidl and Consum become strong in the supermarket war, while Dia and Alcampo sink In the fourth quarter of 2022, the group's net sales amounted to 1,779 million euros , with a 'Like for Like' increase of 7.3%. These data are especially good for DIA, since after a dark Asia Phone Number List period, the company has chained 3 consecutive quarters of increase in comparable sales. In Spain, comparable sales rose 11.6% in the fourth quarter, gaining market share, as explained by the company. This has translated into a 6.9% increase in the number of tickets. Furthermore, according to the group, its own brand is gaining weight in the shopping basket. During 2022, DIA's white label has increased its weight by almost 4 percentage points , reaching 52.6%. In 2022, 690 new DIA brand products have been launched, raising the total number of new renewed references to 1,810 since 2020.



DIA promotes local commerce But, without a doubt, 2022 has been the year in which DIA has taken the leap that it had been outlining in previous years in terms of proximity. To advance on this path, the group has divested itself of more than 1,000 stores over the past year . The first sale occurred in the summer, when DIA sold 235 supermarkets to Alcampo for 267 million euros . The second occurred in the last days of December. The company has gotten rid of Clarel , its cosmetics brand, which had more than 1,000 stores, selling them to a Portuguese investment fund for 60 million. "These two decisions are aligned with our proximity strategy and allow DIA to focus on the core of its business, food distribution, and maintain its focus on what it does well: being the neighborhood store where the customer can make a purchase. complete, easy and quick purchase , with fresh products and a high-quality own brand at affordable prices," says the Global CEO of Grupo DIA.

[Reklama]